Advertising
Over
95% of
Google’s revenue is from advertising
Ads that appear when you do a search on Google- major part of this money
Listings at the top and right side of search results-
contributions by advertisers-
Google charges
money for these ads
Where
Are the Ads
Listings at the top and right side of search results-
contributions by advertisers
Google charges money for these ads
Cost
per Click Advertising
Companies use Google AdWords to
advertise their business
have their results displayed
Advertiser
pays
Google for each click
32% of the money kept by the Google
68% passed onto the website that
ran the ads
Advertisers can also join Google’s AdSense program to
display their ads on its website
AdWords is responsible for major part of the Google’s
advertising revenue
Large number of new websites participate in this program
Google
Keywords Tools
Great search result exposure to their advertisements by
getting more people clicking on them
AdWords is contributing around 70% of Google’s advertising
revenue- rest from
AdSense
Services Google offers exist just to promote the primary business of Google
How
much
Google charges for a click?
Uses an auction kind of system- price depends upon the
competition for that particular keyword or keywords
Many other companies bidding for the same keyword-you will have to pay more
or outbid them
May vary from $0.01 to $50 or may be more
Insurance and loans advertisers are paying the highest money for
ads on Google
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